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Start-up NEWS FROM AROUND THE CARLSON SCHOOL AND BEYOND 4 UNIVERSITY OF MINNESOTA Your dream job? Still on the drawing board, but non-profit consulting and leadership development are two areas that have captured my attention. Definitely a work in progress! I’m currently working at Target in HR and teaching in the leadership minor at the University of Minnesota. It feels like a dream having the opportunity and ability to do both! My expertise is in the area of branding, so my dream job would be vice president of brand development for Chanel. The employee discount on purses, jewelry, and clothes would probably be worth more than the salary! Your favorite website? The Wall Street Journal, relevant.com, and primer.com could compete for a spot as favorite. While I would like to provide an intellectual resource, I can’t help but enjoy staying connected to family and friends through LinkedIn and Facebook. My current favorite is a personal financial website called bogleheads.org. It’s based on the philosophy of indexing pioneered by John Bogle, founder of The Vanguard Group, one of the largest financial firms in the world. DAVIS JOHNSON BSB Class of 2015 REBECCA BERGNER ’04 BSB, ’12 MA-HRIR ’04 Tomato Can Loving Cup Winner Manager, Organizational Effectiveness, Human Resources, Target Corp. DEBORAH JOHN Professor Curtis L. Carlson Chair in Marketing What are you reading? The World is Not Ours to Save: Finding the Freedom to Do Good by Tyler Wigg-Stevenson. The Happiness Project— I started reading it at the beach in Tulum, Mexico on a yoga retreat and it brings me back to that vacation whenever I open it! A lot of my reading is connected to my research. One of my current projects is about people’s moral feelings when they use counterfeit products, so I’ve been reading a fascinating book on the subject of morality and dishonesty: The Honest Truth about Dishonesty: How We Lie to Everyone— Especially Ourselves by Dan Ariely. 3 People—3 Questions From Target Executive to Start-up President Alumnus Michael Barr, ’98 BSB, has one simple requirement for accepting a job: it has to be fun. As president and COO of Freaker USA, a maker of knit beverage insulators, he’s in the business of ridding the world of moist handshakes. Although he considered entering law school immediately following graduation, Barr instead accepted a business analyst position at Target. He also completed an executive training program and honed a specialty in consumer electronics. One year later, he was promoted to senior business analyst for Super Target. Barr later became an independent sales representative. He used his experience in retail to advise consumer electronics manufacturers on how to PHOTO BY JUSTIN MITCHENER, FREAKER USA


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